Fashion is one the most competitive industries in the online business sphere with several giant incumbents fighting for dominance

With that in mind, it is necessary to identify the areas and loop holes in the market to claim your spot and start to increase transactions and revenues.

This case story is from a men’s luxury fashion brand.

We managed the AdWords campaigns in two countries. The activities ane elements included:

  • Use of search intelligence to uncover market trends and dynamics.
  • Keyword Analysis to identify the business critical keywords
  • Campaign setup
    • Building keyword universe
    • Bid strategies for different keywords
    • Ad copy writing
    • Campaign optimization
    • Campaign reporting

The Results
During a two year period: 269% increase in transactions and 233% increase in revenues.